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4 Tips To Expand Your Business Internationally

Airport business man on smartphone by plane. Young male professional hip businessman talking on smartphone boarding airplane going flying on business trip. Casual male wearing suit and laptop bag.Thinking about growing your businesses to international levels? Most business owners have the urge to expand internationally, but when it comes to making the decision, they can’t stomach the costs.

Having the resources to expand your business can be a fun and exciting time in your career. Before you jump into your move overseas, here are 6 things you should consider.

1. Culture Changes Could Affect Your Pitch

No matter how successful your business is in the US, your string pitch could be interpreted completely different in a foreign country. When you are entering a new market location, it is important to understand the culture.

For example, in the US, we want this fast, and we want them now. In other cultures, pitches can last up to 90 minutes – something that is practically unheard of here.

You should also consider how your business will hold up in an entirely new market.

Will the products or services you are selling translate properly into other cultures? Is this something that their market needs or could use? Will the new market buy your products?

These are all valid questions to ask yourself before making the big move. This will help you better determine what international market your business will thrive in. Jumping into a new country blind can be detrimental to your business name, and your cash flow.

2. Embody Your Brand

Just because your business was not developed in your new overseas location does not mean that it cannot thrive there. Embrace the current success that your business is having in its current market.

International markets will see this prior success, which will breed new success. What any international market wants to see is a track record of significant success. Although you should be focusing on how you can expand that success into their market, this doesn’t mean that you need to hold back this information. This is your hard work, so show it off.

3. Go Big Or Go Home

With international expansion comes BIG commitments. In order to thrive in a new market, you have to go big. What this means is that you have to give it your all.

You can’t give your new international business “your all” if you are experiencing cash flow issues. With businesses like oil and gas, manufacturing, agriculture, and more, your business most likely relies on invoices to be paid. If this is the case, look to international factoring.

With international factoring, you will be able to get cash for your outstanding orders without the wait. This will eliminate cash flow problems, making it easy to have all of the resources you need to go big.

4. Look Into Their Terms Of Service

Before you enter a new market, be sure that your business is prepped with the right paperwork. Some countries are equipped with terms of service agreements, while others require further documentation, like visas. This can make traveling more difficult.

Be committed to your international efforts. This will make it easier for you to focus on the task at hand, entering a new market.

We hope that these 4 international expansion tips will help make you better understand what your business needs.

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About the Author:

Robert Bernfeld started in the commercial finance industry in 1974. His early years included positions with Aetna Business Credit and Foothill Group. During the next thirty five years. Mr. Bernfeld established both equipment leasing and accounts receivable factoring companies. He partnered in founding Business Facilitators, Inc. in 1999. Mr Bernfeld graduated from the University of California, Riverside in 1974 and received his Juris Doctorate from Loyola University School of Law in 1977.

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